LINKEDIN PROFILE WRITING & OPTIMISATION
Your LinkedIn profile is working against you.
Most LinkedIn profiles read like a CV summary. Recruiters, search firms and hiring managers use LinkedIn differently - and your profile needs to be built for how they actually search, read and decide.
Every section written from scratch
Professional headshot included
All-star guarantee. Unlimited revisions
Bespoke writing. No AI, no templates
LINKEDIN PROFILE WRITING
LinkedIn is where opportunities find you - if your profile lets them.
Whether you're actively job seeking or building your professional presence, LinkedIn is the first place recruiters go before reaching out - and the first place they stop if what they find doesn't match what they're looking for.
A well-optimised LinkedIn profile works in both directions: it surfaces you in the right searches and tells the right story when people land on it. Most profiles do neither.
Our consultants have optimised thousands of LinkedIn profiles across every industry and career level. We know what All-Star looks like, how LinkedIn's algorithm surfaces profiles, and what decision-makers actually read.
Managers moving up
Targeting director and senior manager roles. Your LinkedIn needs to reflect where you're going, not just where you've been - and speak the language of the level above you.
Executives and senior leaders
Building presence, visibility and credibility at board and C-suite level. Your profile needs to position you as a thought leader and attract the right search firm attention.
Career changers and professionals
Repositioning for a new industry, role type or career direction. Your profile needs to bridge the gap clearly - leading with transferable strengths rather than past job titles.
METICULOUS ATTENTION TO DETAIL
Every section. Written by a LinkedIn specialist.
01 - HEADLINE
Headline and banner
Your headline is the most-read line on LinkedIn. We write it to surface you in recruiter searches and communicate your value immediately - not just your current job title.
04 - SKILLS
Skills and endorsements
LinkedIn's algorithm weighs skills heavily in search ranking. We audit your current skills, identify the highest-value additions for your target roles, and structure them for maximum visibility.
05 - EDUCATION
Education and credentials
Properly formatted education, certifications, licences and professional memberships - including lesser-known optimisations that affect how your profile is surfaced in search results.
06 - SETTINGS
Profile settings and URL
Custom URL, open-to-work settings, featured section strategy, connection message templates and profile visibility configuration - the mechanics most people overlook entirely.
THE ALL-STAR DIFFERENCE
Why All-Star status matters more than most people realise
LinkedIn's algorithm prioritises All-Star profiles in search results. If your profile strength is anything below All-Star, you are being filtered out of searches before recruiters even see your name.
Reaching All-Star requires completing every section of your profile - and completing it well. It's not just about filling in boxes. The content quality, keyword strategy and structure all affect how LinkedIn ranks and surfaces your profile.
Every profile we write is built to reach All-Star status and to stay there.
PROFESSIONAL HEADSHOT INCLUDED
A professional photo is not optional on LinkedIn
Profiles with a professional headshot receive up to 21 times more views and 36 times more messages than those without. It's the first thing someone sees when they find your profile - and it forms an immediate impression.
Included with your LinkedIn optimisation, your professional headshot is produced via Headshot Pro. You submit a few photos from your phone or camera, and receive 15 professionally finished headshots to choose from - suitable for LinkedIn, your resume header and any other professional use.
HOW IT WORKS
Four steps. From booking to All-Star.
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Book and receive your project link
One-to-one consultation via Zoom
Profile written and delivered
Revisions until you're happy
Complete checkout and activate your project on our platform. Your consultant will reach out to schedule your consultation call.
A focused 60 minute call to understand your career history, target roles, personal brand and what you want LinkedIn to do for you.
Your consultant writes every section of your LinkedIn profile from scratch. Delivered as a Word document within 3 business days of your call, ready for you to copy across.
Unlimited revisions via the platform until every section reads exactly as you want it. Most clients are happy after one or two rounds.
WHAT'S INCLUDED
Everything your LinkedIn profile needs
No add-ons, no tiers, no hidden extras. One flat price covers your entire LinkedIn profile written by a specialist consultant - from first consultation to final revision.
REMARKABLE RESULTS THAT SPEAK FOR THEMSELVES
The return on investment? Exponential.
CV People executive clients consistently land better roles, in less time, with stronger offers.
4x
Interview conversion rate
Our clients quadruple their interview conversion rate on average compared to before engaging us
13
Weeks saved on placement
An average of 13 weeks shaved off time-to-placement - months of salary recovered per transition
24%
Starting salary increase
Clients consistently negotiate stronger offers - an average 24% uplift on starting salary
Based on a 2024 survey of 10,170 previous clients of which 1,127 responded.